Jesse Scheller
HDG-full-logo.png

HDG Architecture

A local architecture group was in need of a complete rebrand.

The final mark and branding elements allow for their work to be front and center. The mark was discovered by simply starting with the word 'Architecture' and cutting away to its most minimal and modern forms. Suddenly, the 'A' transformed into an 'H'. End result—Hurtado + Hissong Architecture being represented within one mark.

 

HDG Architecture

A refresh for a local architecture firm—HDG Architecture. Work included a new logo, stationery set, portfolio book, print ads, and shirts. The mark was discovered by cropping the 'A' in Architecture. This crop presents an 'H'—the last names of the founders, Hurtado + Hissong. 

 
h1.jpg
h2.jpg
h3.jpg
h4.jpg
h5.jpg
h6.jpg
h7.jpg
h8.jpg
h9.jpg
h10.jpg
h11.jpg
h12.jpg
h13.jpg
h14.jpg